An abundant raw material, pulp is a fibrous substance synthesized by separating cellulose fibers chemically or mechanically from wood, fiber crops, rags or waste paper. Pulp can then be converted into paper or sold as market pulp which is then used to make consumer products such as tissue paper, diapers, specialty papers, packaging, and other absorbent products.
Due to digitalization, the demand for paper is dropping, nevertheless, the demand for tissue paper continues to rise globally and is the largest end-user segment for the global pulp market. Tissue papers are used in the form of toilet paper, facial tissues, paper towels, and wipes. Growing population and influence of western lifestyle choices in emerging markets are factors that further drive the demand for tissue papers.
The global demand for all tissue paper in 2017 reached 37.1 million tons, giving a boost to market pulp suppliers as there was an increased demand for tissue paper that uses entirely market pulp. Bathroom tissue formed the biggest growth area, with an increased demand for premium and ultra-premium grades of tissue paper.
Here is a look at the demands for tissue paper across global markets:
The trend of tissue papers can be traced back to North America which popularized the usage of bathroom papers, which then influenced other nations. Toilet paper is the largest segment of the tissue paper market in North America and a significant amount is exported as well.
Facial tissues and absorbency tissues are also gaining popularity due to innovations … Read More . . .